14 chapters. Companion video lessons. The exact system Jess used to train Google, JPMorgan, and the United Nations — available for $7.99.
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An interviewer takes you somewhere you didn't want to go. The question is off-topic, leading, or just unfair. You know your subject, but now you're lost in their frame. You leave the studio knowing you never said the three things you came there to say.
Discomfort reads as deception on camera. A slight pause, a defensive answer, a missed beat — and suddenly the audience isn't sure they trust you. It's not about what you said. It's about what your body, your face, and your pacing said instead.
The point that would have made you quotable got buried. The message that would have landed perfectly never did. You got through the interview — but "getting through it" isn't why you showed up. There's a gap between a forgettable interview and a memorable one, and it comes down to a handful of techniques most guests never learn.
Media Secrets is the system that closes that gap.
Each chapter comes with a companion bonus video — unlocked free when you register below.
The foundational mindset and setup that separates media-ready guests from everyone else.
Proven strategies for landing interviews across TV, radio, podcast, and print.
How to distill any complex idea into three clear messages no interviewer can derail.
What to do when the question is unfair, off-topic, or designed to trip you up.
The architecture of a quote that gets repeated, shared, and remembered.
Advanced techniques for staying in control of any interview — without it feeling like a fight.
On-camera presence, wardrobe, setup, and the subtle signals that separate pros from amateurs.
What producers and journalists actually want — and how to give it to them.
What to say, what not to say, and how to reclaim the narrative fast.
The most common traps that catch even experienced guests — and how to avoid every one.
The mistakes Jess has seen thousands of times — and exactly how to stop making them.
How to turn every media appearance into lasting traffic, authority, and business momentum.
TV, radio, podcast, print, live streaming — each format has its own rules.
A one-page reference system you can use before any interview, anytime.
Most books end at the last page. This one comes with a complete companion resource library — a 30-minute audio program plus video lessons that go deeper on every chapter. Yours free when you register.
Hit the ground running. The fastest path from zero to media-ready.
One companion video per chapter. Go deeper on the techniques that matter most.
“Media Secrets is one of the most practical media-training books I've picked up. It doesn't waste time with theory — you get straight, actionable advice that actually prepares you for real interviews. It shows you how to turn any media appearance into real traction — website visits, sales, and ongoing opportunities. Whether you're an author, entrepreneur, or just someone who wants to communicate better, this guide is packed with usable tools.”
“'Media Secrets' is the new Bible for media training. It contains every single thing one needs before doing a media interview — from 'what to say' to 'what to wear.' Media training is important because what good is landing an interview if you cannot get the listener/viewer to take action? As a publicist I plan to buy this book and give it to my clients to read. Nothing could be more useful.”
“Jess is truly one of the nicest, most authentic people I've met. He's amazing at distilling a lifetime of information and experience into a book that's easy to read. Just as importantly, he gives you very actionable steps that you can easily follow. I spent a day working with him in person in a small workshop for a lot more money, and it was worth every penny — so this book is a bargain!!!”
“After working with Jess Todtfeld for over 15 years, we highly recommend his book. Jess coached one of our clients in prep for a national TV interview, and it was by far their best interview to date. Don't hesitate. Buy this book. Media Secrets is a go-to guide for anyone with a story to tell.”
Jess Todtfeld spent 13 years as a national television producer at ABC, NBC, and FOX, producing thousands of segments and helping launch programs including The O'Reilly Factor and Fox & Friends. Today he is one of the most sought-after media trainers in the country, recognized by The Washington Post as a media training expert.
He holds a Guinness World Record for the most media interviews conducted in 24 hours and has trained executives, spokespeople, and leadership teams at Google, JPMorgan, American Express, the United Nations, and hundreds of Fortune 500 organizations. He is a Certified Speaking Professional (CSP) — the highest earned designation in the professional speaking industry.
“I closed a million-dollar deal after hearing Jess' strategies. I can't begin to thank you.”
“Jess sums up what top performers need to know about presenting. I left with tools I used immediately.”
“Hard to walk away without 'aha' moments and valuable pointers for dramatically improving communication skills.”
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